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The economic benefits of Plano’s park and recreation system

Key Message

This study illustrates that parks, trails, recreation centers, and sports fields in Plano are key economic drivers that contribute millions in economic benefits annually to the city as a whole.


The Trust for Public Land. The economic benefits of Plano’s park and recreation system. City of Plano (Project Number 6736): The Trust for Public Land, 2017.


This report analyzes the Texas City of Plano’s parks, trails, recreation centers, and sports fields and documents a selection of the significant economic benefits that the park and recreation system provides to area residents. 


Specifically, the parks and recreation system produces the following economic benefits:

  • Parks, trails, and open spaces increase the value of nearby homes because people enjoy living close to these amenities and are willing to pay for the proximity.
  • The City’s Department of Parks and Recreation is critical to the local tourism economy because it provides numerous recreation facilities, sports fields, parks, trails, and programming that attract visitors to the city. Sports- and tournament-related tourism alone generates $39.2 million annually in direct visitor spending.
  • Each year residents of Plano receive a benefit of $31.8 million for the recreational use of these parks and facilities.
  • Independent research shows that park use translates into increased physical activity, resulting in medical care cost savings. Approximately 16,500 adult residents use the City of Plano’s park and recreation system to engage in physical activity at a level sufficient to generate measurable health benefits, yielding an annual medical cost savings of $21.2 million.
  • Parks, trails, recreation centers, and sports fields contribute to the high quality of life in Plano, which plays an important role in attracting businesses and employees to the city and enhancing Plano’s recreation economy. Residents spend $32.7 million annually on sports, recreation, and exercise equipment. This spending, along with tourist spending, supports 54 sporting goods stores that generate $109 million in sales and provide 605 jobs.

Benefit Statements / Outcomes

Leadership Provided By:

  • Leisure Information Network (LIN)
  • Alberta Recreation and Parks Association

On Behalf Of:

  • Canadian Parks and Recreation Association (CPRAA)

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