The National Benefits Hub

Research that Supports Recreation

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Potential Uses

The Benefits DataBank information is intended to be used in many ways, not only by the fields of recreation, sport, fitness, parks, arts, culture, and heritage but also by allied fields such as health, social services, education, police/justice, environment, tourism and economic development.

A broad range of agencies will find this new material invaluable as they evaluate and enhance current services, develop and market new program/service initiatives, and familiarize their stakeholders with the importance and benefits of their related ‘business or service’.

Since 1997 previous versions of the Benefits DataBank (1992 and 1997 Benefits Catalogue) have been used:

  • to remind ourselves of the importance and potential of the parks and recreation sector
  • workshops, presentations, speakers bureaus, and‘how to’ resources,
  • as a foundation for program and service evaluation - many agencies now formally evaluate whether or not specific services are actually delivering the benefits, and systematically upgrading those that can accomplish more
  • to inspire policies, plans and strategic priorities; the benefits have been woven into mission and vision statements, have served as the foundation for master plans and organizational reviews, and have been reborn as corporate priorities in areas where efforts fall short
  • to bolster the case when looking for support - community groups, non-profit agencies, and local government departments alike have found the material to be extremely valuable when requesting stakeholder support (e.g. budget, volunteer contribution, corporate partnerships)
  • to build bridges with allied fields and potential community partners - sharing the document with those in health, social services, etc. has created a foundation for collaboration and shows examples of how to effectively pursue common goals
  • to market and promote services that clearly deliver the benefits - promoted in brochures, on posters, on the back of ‘try it-you’ll like it’ coupons to let the customer know what can be accomplished and to educate the public about the significance of our work
  • to identify research gaps - researchers and academics have identified areas where additional research is required

Even though the overall ARPA/ACE Communities initiative is primarily focused on the rural areas of Alberta - this update initiative of ‘The Benefits DataBank’ is pan-Canadian in scope, holistic and inclusive. Evidence from around the world has been included and more is welcomed and anticipated.


Just send us an email by highlighting the link below; tell us your story - in your own words - of how you're using the DataBank and including how it impacted the situation and outcome(s).

Leadership Provided By:

  • Leisure Information Network (LIN)
  • Alberta Recreation and Parks Association

On Behalf Of:

  • Canadian Parks and Recreation Association (CPRAA)

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